承德11选5视频 广东

The term surreal estate comes from Ernest Cline’s 2011 science fiction novel Ready Player One which is played out in the Oasis, a virtual universe where people pay real money for virtual property, and are paid real currency for virtual activities. Brands are using virtual reality (VR) to immerse consumers into another dimension – a virtual environment where they can spend real money.The exciting thing about VR is it produces a change in state – you feel different when you take the headset off. “We’re so anaesthetised to marketing, that to produce a change in state is very exciting,” says Jonathon Palmer, head of strategy at digital agency Omobono. “The future is about being there, albeit virtually – fusing the real and the digital spaces,” adds Martin Hollywood, lead creative technologist at Razorfish London. Like Cline’s Oasis, sophisticated, commercial VR is an immersive experience. The end of big, bold brand promises Read moreExperiential marketing isn’t new – but VR helps make it scalable (and apps make it trackable). The opportunities to develop real brand collateral become more interesting as VR makes experiential marketing immersive and interactive.VR is already winning at sport, first through in-game advertising and product placement – within the Fifa game, for example. This is surreal estate, as brands are paying real money for virtual billboards which have different production values, but target real consumers. And the brands that advertise on virtual billboards and within VR experiences are not the same brands that appear on the stadium billboards because they are targeting a different market segment. E-sports hit the news when West Ham became the first UK club to sign a professional video game competitor – e-sp承德11选5视频 广东 orts player Sean Allen, known by his gaming name Dragonn. VR creates an intense try before you buy experience. Chris Price, chief commercial officer of Opposable VR, which creates VR brand experiences, highlights Ikea’s pilot VR kitchen experience for HTC Vive, a kitchen design app that enables users to stand in a virtual kitchen and adjust the colours and heights of the fittings. Opposable recently worked with marketing agency George P. Johnson and telecoms group AT

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